{"id":2136,"date":"2021-03-22T18:26:10","date_gmt":"2021-03-22T17:26:10","guid":{"rendered":"http:\/\/kulturonline.tv\/uncategorized\/die-corona-krise-als-chance-im-buchhandel"},"modified":"2021-06-08T14:29:00","modified_gmt":"2021-06-08T12:29:00","slug":"die-corona-krise-als-chance-im-buchhandel","status":"publish","type":"post","link":"https:\/\/kulturonline.tv\/de\/die-corona-krise-als-chance-im-buchhandel\/","title":{"rendered":"Die Corona Krise als Chance im Buchhandel"},"content":{"rendered":"

Der Buchhandel in Deutschland schl\u00e4gt sich bislang gut in der Corona-Krise – mit neuen Ideen.<\/p>\n

<\/p>\n

Bei vielen immerhin gab es keine Verluste, bei wenigen sogar eine leichte Umsatzsteigerung. Manche sprechen gar davon, Krisengewinner zu sein. Die Kiezbuchhandlungen und Kleinstadt-B\u00fccher-Oasen erfasste eine ungeahnte Solidarit\u00e4tswelle.<\/p>\n

F\u00fcr viele zahlte sich jetzt aus, was in den Jahren zuvor in die sogenannte Kundenbindung investiert worden war. Stammkunden bestellten gerade im ersten Lockdown nicht bei Amazon, wo man ohnehin tagelang auf B\u00fccher h\u00e4tte warten m\u00fcssen (Klopapier ging vor), sondern beim Laden um die Ecke.<\/p>\n

Und da so ziemlich alle anderen kulturellen Aktivit\u00e4ten auf Stand-by waren, besannen viele sich wieder aufs Lesen. Die Nachfrage nach Kinderb\u00fcchern stieg, auch Belletristik erfreute sich gro\u00dfer Beliebtheit. Nur bei den Reisef\u00fchrern gab es verst\u00e4ndlicherweise einen gewaltigen Einbruch.<\/p>\n

mehr….<\/p>\n

Kultur Online TV<\/p>\n","protected":false},"excerpt":{"rendered":"

Der Buchhandel in Deutschland schl\u00e4gt sich bislang gut in der Corona-Krise – mit neuen Ideen. Bei vielen immerhin gab es keine Verluste, bei wenigen sogar eine leichte Umsatzsteigerung. Manche sprechen gar davon, Krisengewinner zu sein. Die Kiezbuchhandlungen und Kleinstadt-B\u00fccher-Oasen erfasste eine ungeahnte Solidarit\u00e4tswelle. F\u00fcr viele zahlte sich jetzt aus, was in den Jahren zuvor in […]<\/p>\n","protected":false},"author":1,"featured_media":607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-2136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash","category-unkategorisiert"],"acf":[],"yoast_head":"\nDie Corona Krise als Chance im Buchhandel - Kultur Online TV & FM<\/title>\n<meta name=\"description\" content=\"Kultur sehen und H\u00f6ren\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kulturonline.tv\/de\/die-corona-krise-als-chance-im-buchhandel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Corona Krise als Chance im Buchhandel - 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